Pinterest rumoured to acquire VSCO

Photo by Charles Deluvio/Unsplash

Are we about to get a Pinterest x VSCO mashup? A new report by the New York Times claims that Pinterest might be thinking of acquiring the photo and video editing and sharing app. Neither side has confirmed the negotiations.

But it might definitely work in Pinterest's favour to purchase the "once-buzzy start-up" that became known for "VSCO girls" by Generation Z users back in 2019. On top of that, it will bring its expertise in photo- and video-editing to Pinterest's platform, which can only improve its core offering. We're going to keep our eye out for any updates.

VSCO introduces Collections, lets you curate your favorite shots

VSCO’s newest feature can be considered a cross between Instagram and Pinterest. Collections lets you “connect with” photos taken by other VSCO users by curating them and putting them in your, well, collection. You simply search and explore through VSCO’s feed and double-tap images that catch your eye. These will then be saved into your library. You can then curate them in the Collections part. Those who posted the photos will be notified that their images are part of a collection. Other users can also see what you’ve been curating. This update has rolled out to both VSCO’s iOS and Android apps.

Source: VSCO | Via: SlashGear | Download: Google Play Store (Free) + Apple App Store (Free)

VSCO Cam brings app to iPad, introduces new publishing platform

Taking advantage of the Apple iPad’s larger screens, VSCO is bringing its app to the iPad. VSCO Cam 4.0 for iOS is available as an update for iOS devices. What does it bring Apple users? Aside from being able to easily edit photos, VSCO users can now sync photos between devices, upload photos via the Web, and use VSCO’s publishing platform they call VSCO Journal.

The sync feature works between iOS and Android versions of the app, so you can take photos on your phone and edit those on your tablet. The Web uploader will make it easier to import your DSLR shots into your VSCO account. And if you want to have a platform to share more of your VSCO images, they now have the VSCO Journal that supports journal entries with multiple photos. Journal started out as an internal tool and they are now bringing the image-heavy story-telling platform to their users.

Source: VSCO | Via: The Verge | Download: Apple iTunes Store (Free)

VSCO Cam introduces photo feed a la Instagram

Looks like VSCO Cam wants a bit of Instagram’s market with the new photo feed that will let you publish photos and follow and view photos of other VSCO users on iOS. You can start following photographers you like by tapping the ‘Grid’ option in the navigation menu and then tapping on search to look for them. Just make sure you’re signed in with a VSCO account. You can view the feed in the ‘Home’ section. Unlike Instagram, you can’t like or comment on photos though. But you can view what filters they used when you load up a lightbox mode as well as see when the photo was taken, the aperture, flash, and ISO settings. Of course, you can share your own VSCO shot or edited photos over at your profile page.

VSCO has also added new features for version 3.0 including ‘Level & Tilt’ to straighten images, capability to order presets and filters with a single tap, and an improved crop tool. The features are reportedly coming to the Android app soon.

Source: The Next Web