Entries in WMCFW (2)

Thursday
Oct222015

Microsoft introduces Creative Classes With Surface Pro 4 at Fashion Week

By Sonya Davidson

Each year brings a flurry of interesting brand activations during World MasterCard Fashion Week. We often see the expected beauty giants but this year Microsoft secured planting with a great hands-on interactive Surface Studio.

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Thursday
Oct222015

The Force is Fierce with Star Wars Style at World MasterCard Fashion Week

By Sonya Davidson

The stylish eyes continue to gaze upon World MasterCard Fashion Week runways in Toronto but there was much curiousity for a particular presentation. The Star Wars Fashion event hosted by Disney Consumer Products, in partnership with Mercedes-Benz Start Up, quickly became one of the hottest events of the week. 

The venue inside the Fashion Tent at David Pecaut Square was transformed into a galaxy far, far away where stars were cast all over the room.  Storm Troopers kept watchful eyes on the 6 models wearing the one-of-a-kind Star Wars inspired looks created by the Canadian designers of the competition.  

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