Motoring: Michelin launches BlackBerry app for truck drivers, Android and iPhone coming soon

Michelin Americas Truck Tires is rolling out a mobile dealer-locator application for Blackberry smart phones used in the U.S. and Canada. As the first truly mobile tire-related application in the trucking industry, the new MICHELIN Blackberry application joins the existing MICHELIN ONCall^™ emergency road service (ERS) and online dealer and service locator in Michelin's "Wherever You Go" offering.

“Based on research into the most popular mobile platforms in the trucking industry, we launched the Blackberry application first,” said Jaye Young, U.S. country marketing manager of Michelin Americas Truck Tires. “But the Android and iPhone applications are not far behind. It’s no secret that today’s business runs in real time, and our customers expect information literally at their fingertips, including information about where they can find Michelin tires.”

The application provides the location of the nearest Michelin truck tire or service provider, as well as basic information about the location, all from the Blackberry device. Users can call Michelin’s ONCall emergency response service directly from the app, or search for a provider by category, including emergency road service, travel plazas, on-site tire service or MRT retread providers.

Enter this URL into your mobile device:www.2dscan.com,or go to the app store and search for QR Reader. 
or Enter the following URL into your Blackberry Device:http://locator.michelintruck.com/apps/bb/Michelin.jad .

Mobile applications for Android and iOS devices will be launched in the fourth quarter of 2010.