Google to clamp down on phony YouTube views

Google wants to make sure the video viewing count on streaming site YouTube remains accurate to not just help keep trust of users but to make sure the advertisers were assured the ads are seen by actual people. That is why the tech company plans to validate view counts periodically and take out fraudulent views.

YouTube software engineer Philipp Pfeiffenberger said in a blog post, “We don’t expect this approach to affect more than a minuscule fraction of videos on YouTube, but we believe it’s crucial to improving the accuracy of view counts and maintaining the trust of our fans and creators.”

Source: Ubergizmo