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Tuesday
Apr222014

Apple's full-page Earth Day advert jabs fun at copycat competitors 

 

Apple has followed up yesterday's video and section on its commitment to the environment with a full-page ad in newspapers. This time around, Apple found time to take a jab at competitors who have copied its ideas and products like Samsung. Using the same image of solar panels but with the headline "There are some ideas we want every company to copy." Apple and Samsung are currently in a court battle over various patent infringement cases. The gist of the advertising is that Apple would like to see other technology companies commit towards l;esseing their impact on the environment. An area where Apple now leads the industry.

Source: Macrumors

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