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Monday
Apr212014

Netflix announces price hike for new members in the US, no word on price increase in Canada yet

Netflix has announced its plans to raise prices for new members in the US by a dollar or two later in the quarter but they did not specify whether they would do so in other countries as well. Huffington Post Canada tried to reach Netflix for a comment but they have not gotten back yet. The company has previously raised prices in Ireland from €6.99 to €7.99 for new members earlier in the year so it won’t be a surprise if it makes its way here. 

The company aims to improve its offerings with the price increase. As stated in a letter to shareholders, "In the U.S. we have greatly improved our content selection since we introduced our streaming plan in 2010 at $7.99 per month. Our current view is to do a one or two dollar increase, depending on the country, later this quarter for new members only. Existing members would stay at current pricing (e.g. $7.99 in the U.S.) for a generous time period. These changes will enable us to acquire more content and deliver an even better streaming experience."

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