Google shows off new logo and identity

Google today unveiled a new logo composed of a new sans-serif font. Easily one of the most recognizeable logos, the new Google logo denotes 'Google, evolved.' The search service, which was originally built for the web has become so much more and is now front and centre on mobile devices, wearables and connected home as well as Internet of Things devices. Google recently restructured and became part of Alphabet which is a new entity that serves as a holding company for various technology brands, the biggest of which is Google. Google explained the new look on their blog.

"Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk)." What do you think of Google's new look.

Source: Google