Google shows off new logo and identity

Google today unveiled a new logo composed of a new sans serif font. Easily one of the most recognizeable logos, the new Google logo denotes 'Google, evolved.' The search service, which was originally built for the web has become so much more and is now front and centre on mobile devices, wearables and connected home as well as Internet of Things devices. Google recently restructured and became part of Alphabet which is a new entity that serves as a holding company for various technology brands, the biggest of which is Google. Google explained the new look on their blog.

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Yahoo! unveils new logo, aims for new beginnings, profits

A company's logo is its identity and can be a symbol of its strengths and aspirations. Yahoo! is on the verge of turning a new leaf, becoming relevant and even spearheading certain areas of technology. Its new logo was recently decided upon after a month of testing. For those of us who remember the advent of the Internet, Yahoo! was our gateway to the Internet so it's great to see them realigning. "We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products," says Kathy Savit and superstar CEO Marisa Meyer's blog on their recently acquired Tumblr blog explains the process of how the new logo came to be. It is worth a read. The new logo is more serious, modern and all grown up. Good on you Yahoo!