Canadian audiobook listeners prefer Amazon and Audible over iTunes

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A new study from BookNet Canada explores the local consumers’s audiobook listening habits and methods for discovering new titles. It was found in this follow-up to a 2014 study that most users found audiobooks on websites of retailers as well as from recommendations by friends. However, it doesn’t mean these are the top places for downloading. People still prefer to borrow from public libraries or make use of free downloads to acquire new audiobooks.

But for those who do purchase audiobooks from retailers, the popular retailers to turn to are Amazon and Audible. Amazon is used 21 percent of the time this year (compared to 21.5 percent in 2014 and Audible is used to buy audiobooks 20.7 percent of the time (compared to 14.2 percent in 2014). Apple’s iTunes sees a 3 percent dip in use from 2014—they’ve gone from 17.7 percent in 2014 to 14.7 percent this year.

Source: Forbes