Jimmy Iovine: Apple Music will offer a pop cultural experience

Apple Music, it seems, won’t just be about music. According to Apple executive Jimmy Iovine, they want to offer “an entire cultural, pop cultural experience, and that happens to include audio and video.” And he doesn’t mean just music videos, either. Iovine believes they need more than just songs to grow the service, especially since they’re going up against the likes of Spotify and Pandora.

According to Hollywood Reporter, one of the shows that could make it to Apple Music is the “dark drama” series Vital Signs, which is produced and starred by Dr. Dre. It could even be released all at once, much like what Netflix and Amazon does. We know Apple already acquired Carpool Karaoke and it also has an unscripted series in the works about competitive app development called Planet of the Apps.

Source: 9to5Mac