Apple original show ‘Planet of the Apps’ premieres on Apple Music

Apple’s first foray into content production has finally made its debut on Apple Music. The first of 10 episodes of Planet of the Apps is now available on Apple Music. The show is hosted by Zane Lowe and features advisors Jessica Alba, Gwyneth Paltrow, Gary Vaynerchuk, and will.i.am. It revolves around different people presenting their app ideas to the panel of advisors. The show is co-produced by Apple and Propagate. The four advisors are executive producers of the show along with Ben Silverman and Howard Owens. Episodes of the show will be available exclusively on Apple Music and will drop every Tuesday evening.

To give you a look at what the show is about, the first episode is available for free on iTunes and planetoftheapps.com.

Jimmy Iovine: Apple Music will offer a pop cultural experience

Apple Music, it seems, won’t just be about music. According to Apple executive Jimmy Iovine, they want to offer “an entire cultural, pop cultural experience, and that happens to include audio and video.” And he doesn’t mean just music videos, either. Iovine believes they need more than just songs to grow the service, especially since they’re going up against the likes of Spotify and Pandora.

According to Hollywood Reporter, one of the shows that could make it to Apple Music is the “dark drama” series Vital Signs, which is produced and starred by Dr. Dre. It could even be released all at once, much like what Netflix and Amazon does. We know Apple already acquired Carpool Karaoke and it also has an unscripted series in the works about competitive app development called Planet of the Apps.

Source: 9to5Mac