Jimmy Iovine rumoured to be leaving Apple Music in August

Rumour has it Apple Music is losing one of the key figures that has helped the service grow to over 30 million paying subscribers. It’s said Jimmy Iovine is set to leave Apple in August when his shares have fully vested. Iovine, the former Interscope CEO, joined Apple back in 2014 after he, together with Dr. Dre, sold Beats, both the electronics business and music service to Apple. But Iovine’s relationship with the company started back in 2003 when he first met Apple founder Steve Jobs and exec Eddy Cue. He’s considered a key proponent of Apple’s iTunes and iPod.

While neither Iovine nor Apple commented on the report, Billboard asked Iovine back in a September interview what he planned to do after Apple Music, he spoke about bringing music streaming up to speed. He disputes a report by Goldman Sachs that predicts subscription streaming would turn the global record business into a US$41 billion business by 2030. He says, “I’m 64 years old. I have no idea [what I’m doing next]. There’s just a problem here that needs some sort of solution, and I want to ­contribute to it. Goldman Sachs may think it’s solved, but I don’t. We’re not even close.”

Source: Billboard

Jimmy Iovine: Apple Music will offer a pop cultural experience

Apple Music, it seems, won’t just be about music. According to Apple executive Jimmy Iovine, they want to offer “an entire cultural, pop cultural experience, and that happens to include audio and video.” And he doesn’t mean just music videos, either. Iovine believes they need more than just songs to grow the service, especially since they’re going up against the likes of Spotify and Pandora.

According to Hollywood Reporter, one of the shows that could make it to Apple Music is the “dark drama” series Vital Signs, which is produced and starred by Dr. Dre. It could even be released all at once, much like what Netflix and Amazon does. We know Apple already acquired Carpool Karaoke and it also has an unscripted series in the works about competitive app development called Planet of the Apps.

Source: 9to5Mac