YouTube’s new monetization rules kills ad revenue for small creators

It’s not a good time to be a small content creator on YouTube these days. Google just announced some new changes to its monetization rules and smaller channels are going to suffer for it. Under the new guidelines, channels will need to have 1,000 subscribers and 4,000 hours of watch time within the last year to be eligible to earn ad revenue. Before YouTubers just needed 10,000 total views to be able to run ads on their videos. Now, even bigger channels that are part of Google’s Preferred program will have their content manually reviewed before ads will run on these videos. These new rules will be enforced starting February 20.

Source: Gizmodo