Modern website design requires an integrated SEO strategy for success

Companies and brands realize the need to have an accessible and engaging online presence that’s unique as well as informative.  There’s a trend for companies and brands to invest in standalone websites which are suitable for accessing on web browsers of PCs as well as on various mobile devices.

Responsive web design has become the best solution for creating websites that can inform and entertain users no matter what device they are using. Companies and brands are relying less on platforms like Facebook to reach an audience and investing in web and mobile properties that they can fully control and optimize as needed.

The advantage of building website design from the ground up is that it is easy to integrate an SEO strategy up front. 

According to Parxavenue Ltd., a Canadian SEO Company, “Search engine optimization (SEO) is the method of increasing the numbers of visitors to your website through search engines. The higher the position in the search engine result pages (SERPs) your website ranks, the more visible it is to visitors and the numbers that visit your site will naturally increase. This is called organic search, and this is what SEO is focused on. Ignoring SEO will significantly hinder your ranking in the SERPs, and drastically limit your online visibility.”

Navigating the treacherous and ever-changing SEO waters is challenging, thankfully there are companies like Parxavenue in Calgary who make it their business to keep ahead of the SEO tide and who can propose effective strategies for the websites they build.

Search Engine Optimization is complex because search companies like Google control the outcome of search results using a range of algorithms and methodologies that evolve rapidly through time.

A multi-faceted SEO strategy involves everything from the website’s back-end code and structure under the Technical SEO category to the On-Page SEO that focuses on the content, headers and length. There’s also the Off-Page SEO which entails the linking to other sites, getting a right ‘word of mouth’ from directories and being referenced by the right online properties. 

All of this is usually very time consuming for a single website developer or manager to cover, relying on a solutions provider that’s ahead of the curve.

“Once we have your technical and on-page SEO perfected; while always keeping our eyes on the first two steps, we will tend to work a lot on your off-page SEO. Off-page which is explained in detail below will help the world wide web (w.w.w.) recognize your website and your brand. Natural and relevant directory listings and contextual link building are two methods out of many, which will boost your site to the top!” Parxavenue Ltd.says.

The demands of modern web design are many and complex. Websites need to load quickly, have proper headers and keywords. Sites need to be responsive and offer the same amount of information when viewed from web browsers or mobile devices.  Websites also need to be SEO compliant to reach the desired audience and rank higher on searches.