Modern website design requires an integrated SEO strategy for success

Companies and brands realize the need to have an accessible and engaging online presence that’s unique as well as informative.  There’s a trend for companies and brands to invest in standalone websites which are suitable for accessing on web browsers of PCs as well as on various mobile devices.

Responsive web design has become the best solution for creating websites that can inform and entertain users no matter what device they are using. Companies and brands are relying less on platforms like Facebook to reach an audience and investing in web and mobile properties that they can fully control and optimize as needed.

The advantage of building website design from the ground up is that it is easy to integrate an SEO strategy up front. 

According to Parxavenue Ltd., a Canadian SEO Company, “Search engine optimization (SEO) is the method of increasing the numbers of visitors to your website through search engines. The higher the position in the search engine result pages (SERPs) your website ranks, the more visible it is to visitors and the numbers that visit your site will naturally increase. This is called organic search, and this is what SEO is focused on. Ignoring SEO will significantly hinder your ranking in the SERPs, and drastically limit your online visibility.”

Click to read more ...

SEO tools for Android and iPhone

Is a smartphone enough for full online promotion of your website on the Internet? The truth is it's by far easier to write an novel on a phone than to fulfill full-scale SEO project for your website. However, according to WBC company it does not mean that the applications for your smartphone cannot offer anything interesting for SEO professionals.

Take for example the process of attracting new traffic. While some people consider it to be a complex process, which is based on continuous monitoring and analysis of competitors’ actions, an experienced web marketer will make various decisions in order for the website to take leading positions in search engines and keep them there. A phone is always at hand and, therefore, it is a versatile tool for regular monitoring of your website's performance. Also, you can monitor the actions your competitors take to get ahead of you. You, on the other hand, are enabled to save your time and come up with superior response strategies. In this article, we will offer you short reviews of 30 applications for SEO/PPC for your Android and iPhone.

Click to read more ...