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Thursday
Jan032019

Apple announces blockbuster holiday week with $1.22 billion in sales

Apple announced a record-breaking holiday sales week and New Year's Day with a huge $1.22 billion in sales spent in apps and games. 

"The holiday week was our biggest week ever with more than $1.22 billion spent on apps and games, and New Year’s Day set a new single-day record at more than $322 million,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “Thanks to the inspiring work of our talented developers and the support of our incredible customers around the world."

Apple says services set new all-time records in multiple categories, including the App Store, Apple Music, Cloud Services, Apple Pay and the App Store’s search ad business. Huge earners in the app department includemultiplayer games like Fortnite and PUBG as well as productivity, health and fitness apps. "1Password, Sweat and Luminosity charting in their respective categories," Apple reported.

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