How Apple services entertained, informed, and connected in the most unprecedented year

This past year has shown us how resourceful we can be with the right tools. From grocery delivery to zoom workouts to endless podcasts on pretty much every subject we can imagine we've found ways to adjust. Hard to believe that in a couple months it will be March again and that will take our part of the country into a year's worth of lockdown measures. None of us thought we would be still here, but, yet we are. How many of us can't imagine a world without our devices? As the world continues to move forward in these unprecented times (yes, there's that word again), Apple has released an interesting overview on what happened in 2020 and what we can look forward to in 2021. 

Click to read more ...

Apple announces blockbuster holiday week with $1.22 billion in sales

Apple announced a record-breaking holiday sales week and New Year's Day with a huge $1.22 billion in sales spent in apps and games. 

"The holiday week was our biggest week ever with more than $1.22 billion spent on apps and games, and New Year’s Day set a new single-day record at more than $322 million,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “Thanks to the inspiring work of our talented developers and the support of our incredible customers around the world."

Apple says services set new all-time records in multiple categories, including the App Store, Apple Music, Cloud Services, Apple Pay and the App Store’s search ad business. Huge earners in the app department includemultiplayer games like Fortnite and PUBG as well as productivity, health and fitness apps. "1Password, Sweat and Luminosity charting in their respective categories," Apple reported.

WWDC 2017: Apple redesigns App Store

San Jose, CA- Apple has redesigned the user interface of their App Store, which serves as the starting point for many app searches. Designed around making apps more discoverable the new App Store also highlights Games, which is the leading category.

The redesigned App Store is packed with original stories and editorial, updated daily in a new Today tab, as well as new Games and Apps tabs. Apple wants to offer compelling stories, in-depth interviews, helpful tips and collections of must-have apps and games will showcase Apple’s unique perspective and aim to inform, help and inspire users.

App Store customers have now downloaded more than 180 billion apps and Apple has paid out over $70 billion to developers since the store launched in 2008, making it the most vibrant software marketplace in the world. More than 500 million unique customers visit it every week.

December was most profitable month for Apple's App Store with $3 billion in revenues

Apple's App Store, which feeds services and apps into its iOS products hit a high point back in December with US $3 billion in revenue and most of the sales went to games. January 1, 2017 saw $240 million in customer purchases which made that the app store's busiest single day ever.

In an Interview with The Verge, Apple's Marketing SVP Phil Schiller said December was the biggest month of sales in history for the App Store. Launched back in 2008, the App Store now has  2.2 million apps available. Developers have earned $20 billion dollars in 2016, up 40 percent from a year ago. Games ruled the App Store and Pokemon GO was still the most popular and downloaded application as the most downloaded app of 2016.

Click to read more ...