Mark Ronson makes first Instagram Story music video

Grammy-winning producer Mark Ronson partnered with Sony Music and Instagram to release the first-ever interactive music video on the platform's Stories feature. The video was for "Pieces of Us," a song featuring King Princess and off his new album, Late Night Feelings. The phone-filmed video was made specifically for Instagram Stories. With this feature being designed to be temporary, the video will appear in consecutive 24-hour cycles, each offering the viewer a different kind of interaction. Fans are encouraged to engage by adding polls, lyric stickers, and new Augmented Reality filters into their own Stories. Ronson has been incorporating the fan-made versions into his Stories in what Fast Company describes as "some sort of electro-beat, sticker-covered ouroboros." Eventually, the full video will be available on Ronson's IGTV.