Coca-Cola teams up with Mark Ronson and Madlib to launch "Recycled Records"

Coca-Cola Company announces it has teamed up with two of the most legendary names in the history of music sampling, Mark Ronson and Madlib, to bring a bold musical experiment to life with the launch of “Recycled Records.”

The campaign introduces an original EP made up of the sounds taken from the bottle-to-bottle recycling process, alongside a versatile sound library and engaging short film. Not only will fans be able to listen to these uniquely made tracks, but they’ll also get the chance to re-mix the very same sound library used by the two musical legends into innovative compositions of their own through an interactive digital beat machine.

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Mark Ronson makes first Instagram Story music video

Grammy-winning producer Mark Ronson partnered with Sony Music and Instagram to release the first-ever interactive music video on the platform's Stories feature. The video was for "Pieces of Us," a song featuring King Princess and off his new album, Late Night Feelings. The phone-filmed video was made specifically for Instagram Stories. With this feature being designed to be temporary, the video will appear in consecutive 24-hour cycles, each offering the viewer a different kind of interaction. Fans are encouraged to engage by adding polls, lyric stickers, and new Augmented Reality filters into their own Stories. Ronson has been incorporating the fan-made versions into his Stories in what Fast Company describes as "some sort of electro-beat, sticker-covered ouroboros." Eventually, the full video will be available on Ronson's IGTV.