CES 2020: L'Oreal Perso wants to customize your skin care and makeup routines

L'Oreal Technology Incubator

The idea behind L'Oreal Technology Incubator's newest project revolves around personalization. It's even in the name itself. The L'Oreal Perso uses augmented reality, artificial intelligence, and environmental data (like weather and UV index) to mix and dispense the exact amount of product you need from three NFC-enabled cartridges. The products in these cartridges could be serum, antioxidant, and moisturizer. 

Perso uses the app first to scan your face so it can analyze your skin's condition. It will grade your skin's quality based on criteria like dark spots, radiance, sagging, wrinkles, and pore visibility. The app will also take into account your skin-care goals, like getting rid of dark spots. 

The Perso will then combine all the information to optimize the formula for you. At the same time, it can also monitor your skin's health over time. You can even take the Perso on your travels as it takes into account the different climates you're in. So, in those situations, it will still give you the right amount of product you need.

The device can even mix lipstick and foundation for you. But that portion of the app is still under development. 

For the foundation, the goal is for Perso to dispense small amounts of personalized foundation for each area of your face. 

As for the lipstick, there will be three shade cartridges you can use to create a customized liquid lip colour, which can be based on things like a trend, your outfit, or whatever colour you want to match.

L'Oreal hasn't revealed the price of the Perso yet, but that would be a determining factor as to whether this will be an attractive product to consumers. We should learn more as the Perso will launch next year.

Source: Gizmodo + Allure