Levi's Canada launches the global first Double Portal Lens on Snapchat

Recently, Levi's Canada launched an innovative consumer experience that is a Canadian and global first in the Snapchat AR space. The new initiative was designed to demonstrate sustainability through the digital experience and to drive brand engagement with the Snapchat generation. 

Through the social media platform, Levi's sustainability AR Snapchat Experience is an immersive Double Portal Lense that allows users to explore Levi's products. It also offers a unique way to learn how the company is integrating sustainability as a key component of product development as well as their brand values. 

The purpose is to give consumers information to help make better purchasing decisions and ways to positively impact them and the environment.

“With current store closures across Canada, Levi’s wanted to find innovative ways to connect with Gen Z and bring them the in-store experience at home. The partnership with Snapchat follows our “Digital First” approach, a strategic priority in Canada. Through the double portal lens, Snapchatters are able to experience and purchase our products in a creative way that is more impactful than the typical “lean back” scrolling.” - Nic Versloot, Canada’s Managing Director.

Through the Levi’s Lens, consumers can virtually try on a customized Trucker jacket in augmented reality and use the Portal Lens to transport themselves onto a virtual boardwalk in a majestic Canadian mountain lake . There, they can tap wooden signs to learn more about three of Levi’s sustainability initiatives: Cottonized Hemp, WaterLess, and Organic Cotton.

At the end of the boardwalk, Snapchatters enter a 360-degree virtual showroom, offering them the opportunity to browse a selection of sustainably made Levi’s products and make purchases directly within the Snapchat app using the SHOP NOW button to purchase on Levi.com. To-date, the Lens has reached over 2.6 million Snapchatters in Canada. The Lens has also seen average playtime significantly above benchmarks.

The experience links directly to Levi.com and will be live until June 13^th for Canadians.