Levi's Canada launches the global first Double Portal Lens on Snapchat

Recently, Levi's Canada launched an innovative consumer experience that is a Canadian and global first in the Snapchat AR space. The new initiative was designed to demonstrate sustainability through the digital experience and to drive brand engagement with the Snapchat generation. 

Through the social media platform, Levi's sustainability AR Snapchat Experience is an immersive Double Portal Lense that allows users to explore Levi's products. It also offers a unique way to learn how the company is integrating sustainability as a key component of product development as well as their brand values. 

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