Xiaomi overtakes Apple in smartphone shipments during Q2 2021

For the first time, Chinese tech company Xiaomi has overtaken Apple in the global smartphone shipments ranking for the second quarter of 2021 with 17% of the market share. According to Canalys research, smartphone shipments grew 12% last quarter as COVID-19 vaccination programs are happening worldwide. 

Samsung remains in the top spot with 19% of the market share, with Apple now in third with 14% and OPPO and Vivo in fourth and fifth, respectively, at 10% market share each. Xiaomi had the most significant growth in the last quarter, with an 83% increase in sales. Samsung recorded a 15% increase and Apple a 1% improvement.

Xiaomi's growth is attributed to an over 300% increase in sales in Latin America and 150% growth in Africa. The company offers products that cost 40% and 75% cheaper than Samsung and Apple, respectively, making them more popular in emerging countries.

Source: 9to5Mac