Instagram ditches Shop tab

Source: Instagram

Instagram is shelving the Shop tab the company placed in the main navigation bar. In its place, the Create button will make a comeback. According to Instagram head Adam Mosseri, they wanted to "simplify" the app and refocus its priorities to "bring people together over what they love." This means, the options you get in the navigation bar include Home, Search, Create, Reels, and Profile. The changes will take effect in February.

Shopping won't take a backseat in the app, though. You can still shop in the app. The Meta-owned company also stated on its help page that it would “continue to invest in shopping experiences that provide the most value for people and businesses across feed, stories, reels, ads and more.”

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