Samsung reportedly contemplates flagship rebrand

Photo: Samsung

Samsung might be looking to distinguish its flagship series smartphones from the rest of its product lineup. Korean publication E-Today reported that the company is exploring the possibility of removing the Galaxy name for these premium phones. The approach would be similar to how Lexus is Toyota's luxury car brand and Hyundai sells premium cars under the Genesis branding.

As Tom's Guide noted, the change might be crucial as bloated as the Galaxy name is now. There are five smartphone lines underneath it, as well as tablets, earbuds, smartwatches, and even smart rings.

The report pointed out that having all its product lines under one umbrella makes it difficult for the brand to stand out with younger audiences. It stated how these younger consumers consider the Galaxy line subpar compared to iPhones because they typically encounter the more affordable and less powerful options as their first Galaxy devices.

We'll unlikely see a change immediately, especially with the upcoming Galaxy S25 launch in early 2025. However, we expect to see a shift in the future if Samsung pushes through with this supposed plan.

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