Apple considers scaling back on yearly product releases
Apple adheres to a yearly launch for its devices—like most tech companies. However, it might be exploring a new strategy, according to Bloomberg's Mark Gurman. The Apple insider claimed in his Power On newsletter the company is exploring a shift in how it approaches product releases. They want to take a more "fluid approach," where it releases products when they're ready. He said we might still expect annual iPhone releases, but everything else might be staggered.
There has been a predictable pattern of Apple releases. (However, the company has started to shift the schedule around in recent years.) But that strategy has taken a toll on the company, too. With the steady increase of products in its portfolio, updating these devices yearly isn't practical and some devices don't even need an annual refresh (like its Apple Watch Ultra and iPhone SE).