Apple Beat: WWDC 2014 is about extending the ecosystems

Text and photos by Gadjo Cardenas Sevilla 

Today’s WWDC Keynote, the 25^th of a series, saw Apple going back to its roots as one of the most innovative software companies in the business. The event was a frills-free, hardware-free ode to the developer community and it celebrated the coming of age of iOS as well as the ascension of OS X as one of the best designed and most interoperable desktop operating systems in the market today.

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The Apple Beat: Apple's back in the news, but not for new products

By Gadjo Cardenas Sevilla

Apple's been a hot topic of late but not because of any new products or services. Sure, the new MacBook Airs have arrived and now offer even better battery life thanks to newer Intel processors. The biggest Apple news this past week was the company's stock surging to over $600 a share, the new addition of Burberry Wunderkind Angela Arhendts as the new Senior VP for Retail, as well as Apple winning the long-contested patent lawsuit against supplier and arch-rival Samsung.

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Apple updates MacBook Air line with faster processors

Apple has updated the ultra-thin notebooks to newer 1.4 GHz dual-core Intel Haswell processors (up to 2.7 Ghz Turbo Boost) and as a result improved battery life by up to an hour. Check out the new MacBook Airs online here.

“With MacBook Air starting at $999, there’s no reason to settle for anything less than a Mac,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Macs have never been more popular, and today we’ve boosted the performance of MacBook Air so even more people can experience the perfect everyday notebook.”

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The Apple Beat: Understanding the new Mac Pro

By Gadjo Cardenas Sevilla

Using and reviewing Apple's Mac Pro (Late 2013) gave me a renewed appreciation of desktop computers as well as a good feel of what it is like to command a vast amount of processing power in such a cylinder. It wasn't until the Mac Pro was gone that I really understood the importance of Apple's new design direction for their Pro desktop.

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