Apple launches Invites event planning app

Image: Apple Insider

Apple has unveiled an app called Invites designed to streamline event planning within its ecosystem. The app allows Apple device owners to create custom event invitations, share links, and integrate shared photo albums and Apple Music playlists. Weather and Maps widgets are also included for planning and navigation.  

While an iCloud+ subscription is required to create invites, anyone, including Android users, can RSVP and access event details, albeit with a few extra steps. This move positions Apple to compete with platforms like Canva and newer event-planning apps like Partiful.  

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SlideShow: Apple Event Invitations through the years

Apple launch events are often thematic and a lot of the magic begins with the invitation. These serve to tease and entice invited members of the press and analysts and drop hints about what is coming. The invitations themselves are often dissected and parsed ad nauseam as writers try to extract any hidden clue or Easter egg in the wording or artwork. In the case of the most recent on for September 12, the message is pretty clear. Something 5 is coming.