The Apple Beat: Why Apple Pay is sending shockwaves through the payments industry
By Gadjo Cardenas Sevilla
Apple Pay is actually a very big deal. More than just enabling mobile payments in a handful of partner retailers, the entire system is designed to ‘just work’ once the switch is flipped. Apple Pay will hope to become as prevalent a payment option as Visa, MasterCard or any debit card that people are already using.
The first public Apple Pay transaction is still a few weeks away from happening, but news that Apple’s solution to mobile payments is coming, is sending shockwaves through the payments sector.
A key feature of the new iPhone 6, iPhone 6 Plus and Apple Watch, Apple Pay has the backing of major credit card companies, over 800 million ready-to-go credit cards on iTunes, various debit cards plus 220,000 retailers and businesses have already signed up or, at the very least, already have the necessary infrastructure to accept Apple Pay without any large investment in hardware or training.