Goldfish Mega Bites debuts metaverse experience
Friday, October 21, 2022 at 12:57PM 
Many of us have been raised played video games (and continue to) and the latest to join the metaverse is the snack brand Goldfish -- the latest brand tapping into the new space as another way to reach its online audience. Like Burger King's Glitched Menu or Tim Horton’s Speed Run, Goldfish is making a splash in the metaverse by delivering benefits to consumers IRL. To celebrate the launch of Goldfish Mega Bites debuts a metaverse experience where consumers can turn digital crackers into a free bag of Goldfish Mega Bites.
The interactive experience allows Goldfish Mega Bites to reach their audience by offering real-world benefits and reminding users of their youth, relaxing with fun video games. The nostalgia, coupled with a new online experience has led to an increasing number of brands flocking to web 3 to reach their audiences.