Coca-Cola latest collaboration with Rosalía

Coca-Cola just dropped its boldest and edgiest limited-edition Coca-Cola Creations flavor yet, a collaboration with musical powerhouse and Grammy-award winning artist, Rosalía. Coca-Cola Move is the first Coca-Cola Creations drop of 2023 and brings the transformational power of music to life. Co-created with Rosalía – a trailblazing artist in breaking boundaries across musical genres, industries, and identities – the beverage’s unique taste pushes the limits. As fans sip the new drink, the familiar Coke taste they know and love will evolve in a surprising way.

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Oreo has entered the Metaverse

The most famous cookie brand, OREO, recently introduced the OREOVERSE an interactive, digital world to coincide with a new limited-edition cookie, The MOST OREO. Virtually, and realistically, giving the biggest Oreo fans something to be excited about!

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Goldfish Mega Bites debuts metaverse experience

Many of us have been raised played video games (and continue to) and the latest to join the metaverse is the snack brand Goldfish --  the latest brand tapping into the new space as another way to reach its online audience. Like Burger King's Glitched Menu or Tim Horton’s Speed Run, Goldfish is making a splash in the metaverse by delivering benefits to consumers IRL. To celebrate the launch of Goldfish Mega Bites debuts a metaverse experience where consumers can turn digital crackers into a free bag of Goldfish Mega Bites.

The interactive experience allows Goldfish Mega Bites to reach their audience by offering real-world benefits and reminding users of their youth, relaxing with fun video games. The nostalgia, coupled with a new online experience has led to an increasing number of brands flocking to web 3 to reach their audiences.

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adidas Originals debuts metaverse avatar creator for new Ozworld collection

Source: adidas

On April 15, adidas Originals entered the metaverse with the launch of what it calls the "first personality-based AI-generated avatar creation platform." The sportswear brand partnered with Ready Player Me to launch the Ozworld Experience. It allows you to use the unique avatar you made in the different apps and games on the metaverse or on your social media through stickers and GIFs.

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