adidas Originals debuts metaverse avatar creator for new Ozworld collection

Source: adidas

On April 15, adidas Originals entered the metaverse with the launch of what it calls the "first personality-based AI-generated avatar creation platform." The sportswear brand partnered with Ready Player Me to launch the Ozworld Experience. It allows you to use the unique avatar you made in the different apps and games on the metaverse or on your social media through stickers and GIFs.

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Microsoft and adidas partner to create limited-edition Xbox sneakers

Microsoft is commemorating the 20th year of the Xbox console with limited-edition Xbox sneakers it's made in collaboration with adidas. The sneakers have the Xbox logo on them and come with translucent green details. It looks like Microsoft will use this version for giveaways. But there will be a different Xbox-inspired sneaker available for purchase later this year. 

"This is just the beginning of our partnership with adidas, and over the next few months, we'll continue to mark our 20th anniversary by launching additional sneakers inspired by past and present Xbox console generations, including the first-ever sneaker available for purchase by our fans later this year," explains James Monosmith, a marketing manager at Xbox.

Source: The Verge

Samsung sells an Adidas-branded Galaxy Buds Pro in Korea

Source: Samsung

While Samsung doesn't have plans to bring this audio accessory outside of its home country, we couldn't help but write about this cool take on the Galaxy Buds Pro. The Korean company partnered with Adidas to introduce the limited-edition Galaxy Buds Pro Adidas Original Special Pack. 

The earbuds come in a mini sneaker box with a snapback-shaped case for the earbuds. Its case and box come in classic green-and-white Stan Smith colourway. The buds are still available in either Phantom Black, Phantom Silver, or Phantom Violet colours. It, unfortunately, doesn't have the Adidas branding.

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Print your own running shoes with adidas

There will come a day when you can print your own running shoes. And adidas is making sure that happens. The brand just introduced a new proof of concept 3D-printed shoe called Futurecraft 3D. This shoe will be a lightweight, high-performance footwear that you can customize the midsole to suit your cushioning requirements. For example, athletes and their coaching teams can adjust running shoes based on specific events and requirements the runners would need.

adidas partnered with Belgium-based 3D printing group Materialise to help bring this project to life. According to Eric Leidtke, an executive board member of adidas, “Futurecraft 3D is a prototype and a statement of intent. We have used a one-of-its-kind combination of process and material in an entirely new way.” The company plans to release more design innovations for this “Futurecraft initiative” in the coming months.

Source: Cult of Mac