Print your own running shoes with adidas

There will come a day when you can print your own running shoes. And adidas is making sure that happens. The brand just introduced a new proof of concept 3D-printed shoe called Futurecraft 3D. This shoe will be a lightweight, high-performance footwear that you can customize the midsole to suit your cushioning requirements. For example, athletes and their coaching teams can adjust running shoes based on specific events and requirements the runners would need.

adidas partnered with Belgium-based 3D printing group Materialise to help bring this project to life. According to Eric Leidtke, an executive board member of adidas, “Futurecraft 3D is a prototype and a statement of intent. We have used a one-of-its-kind combination of process and material in an entirely new way.” The company plans to release more design innovations for this “Futurecraft initiative” in the coming months.

Source: Cult of Mac

adidas’ new concept shoe is made from ocean trash

Now here’s a running shoe that’s hoping to make a difference. adidas, together with Parley for the Oceans, hopes to raise awareness and put a stop to plastics pollution of our water sources. And the shoe manufacturer created a new concept shoe built mostly out of plastics and deep-sea gill fishing nets from illegal fishing operations. It shows a nice nautical color to match the cause it champions. It’s still a concept at the moment but adidas plans to have some options later this year. Yes, you can own one of these environmentally-conscious running shoes pretty soon.

Source: SlashGear