Mastercard Canada testing latest technology to simplify consumer purchases through Chatbot conversations
By Sonya Davidson
You may have heard about Mastercard's Identity Check payment system that is being used to prove consumer identity online beyond passwords and fingerprints. It uses smart devices and biometrics through facial recognition to enable payments in authenticating purchases. Recently at DX3 in Toronto, the company showed trade show attendees a hands-on look at the latest technology for retailers. We had a tour with Jason Davies, VP of Digital Payments at Mastercard, who walked us through the new technology in efforts to simplify and engage consumers.
Along side seeing how Mastercard's Identity Check worked, we were also introduced to Chatbots experience that is now being tested with banks and retaiilers to help personalize customer service and purchases. The Artificial Intelligence bots will allow consumers to message, manage finances and make transactions through a messaging platform.