Dx3 features interactive experience for the future of retailing
Text and photos by Sonya Davidson
At this year's Dx3 Conference and Trade Show in Toronto, a number of interactive companies featured in the Retail Collective Lab. Curated by Doug Stephens (aka The Retai Prophet) the space offered us a glimpse into the future of how we do business. Actually, not even in the far future...but for some of the companies featured, the future is now.
Eyeris is a deep learning based emotion recognition software that reads micro-expressions. In stores, this can help managers and sales people determine when people are most likely to make a purchase as well as understanding emotional response from customers in real time. Reading the response is quite straight foward with a variety of emotions measured inlcuding joy, surprise, disgust, anger, fear..yes, sounding a bit like the Inside Out Movie.