Entries in retail collective lab (1)

Friday
Mar042016

Dx3 features interactive experience for the future of retailing

 

Text and photos by Sonya Davidson

At this year's Dx3 Conference and Trade Show in Toronto, a number of interactive companies featured in the Retail Collective Lab. Curated by Doug Stephens (aka The Retai Prophet) the space offered us a glimpse into the future of how we do business. Actually, not even in the far future...but for some of the companies featured, the future is now.

Eyeris is a deep learning based emotion recognition software that reads micro-expressions. In stores, this can help managers and sales people determine when people are most likely to make a purchase as well as understanding emotional response from customers in real time. Reading the response is quite straight foward with a variety of emotions measured inlcuding joy, surprise, disgust, anger, fear..yes, sounding a bit like the Inside Out Movie. 

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