Dyson unveils Supersonic r: A pro hairstylist's dream dryer

Photo: Dyson

The world of professional hairstyling just got a major upgrade. At New York Fashion Week, Dyson unveiled the Supersonic r, a high-tech hairdryer reimagined specifically for the needs of stylists. Ditch the arm fatigue and dull hair—this sleek, redesigned tool promises faster drying times, smarter features, and ultimate comfort.

Dyson engineers listened to the concerns of stylists to build the Supersonic r. It tackles common issues like weight, reach, and heat damage. The Supersonic r's innovative R-shaped design is 20% lighter and 30% smaller. At 325g, it's easy to wield all day long without strain. Even button placement is optimized, with the cold shot trigger conveniently hidden under the curve.

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