Dyson announces new Supersonic r hair dryer available to the public this April

A year ago, Dyson unveiled a revolutionary new professional hair dryer at Paris Fashion Week to stylists at some of the most coveted runway shows including Chloe, Stella McCartney, and Issey Miyaki. The new Dyson Supersonic r enabled by new power-dense technologies was a hit with stylists. This month, Dyson announces that the Dyson Supersonic r hair dryer will be available for general sale to the public, making salon-finishes open to all. 

The new Dyson Supersonic r has a new technology streamlined heater, the Dyson Hyperdymium motor, and intelligent Radio Frequency Identification (RFID) sensors in attachments which communicate with the hair dryer, automatically adjusting the motor and heater to deliver optimal airflow and temperature. The Dyson Supersonic r hair dryer is Dyson’s most powerful, yet lightest and most precise hair dryer to date. 30% smaller, 20% lighter, and more manoeuvrable than the original Supersonic hair dryer, it delivers fast drying, smoother and shinier results.

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Dyson unveils Supersonic r: A pro hairstylist's dream dryer

Photo: Dyson

The world of professional hairstyling just got a major upgrade. At New York Fashion Week, Dyson unveiled the Supersonic r, a high-tech hairdryer reimagined specifically for the needs of stylists. Ditch the arm fatigue and dull hair—this sleek, redesigned tool promises faster drying times, smarter features, and ultimate comfort.

Dyson engineers listened to the concerns of stylists to build the Supersonic r. It tackles common issues like weight, reach, and heat damage. The Supersonic r's innovative R-shaped design is 20% lighter and 30% smaller. At 325g, it's easy to wield all day long without strain. Even button placement is optimized, with the cold shot trigger conveniently hidden under the curve.

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