Animated Emoji wars heat up as Samsung partners with Disney on AR Emoji
By Gadjo Cardenas Sevilla
In case you missed it, animating yourself as various AR (Augmented Reality) Emoji characters is now as important as the specs, camera functionality and design of today's flagship phones.
The gauntlet was thrown down by Apple last year when it made Animoji a key feature of the iPhone X. Being able to talk and match facial expressions with various emoji animals was the sexy feature for one hot minute and led to a short deluge of TV ads and Animoji Karaoke videos.
Apple's Animoji did resonate with many users, although I'm not sure if they were a defining feature for people to consider purchasing the iPhone X.