New Fujifilm program will offload RAW conversion from your PC to camera

Fujifilm hopes to improve your workflow with a new RAW conversion program the company calls Fujifilm X Raw Studio. What’s unique about this program is it’s designed to offload the conversion of RAW photos from your computer to your camera, making use of its processor. The X Processor Pro will be in charge of working on the files so you can use your Mac or PC to do other work. X Raw Studio can convert single or batch RAW files, preview converted content, and save/load/copy conversion profiles.

What prompted Fujifilm to develop the program was the increasing size of RAW files that are bogging down work for photographers who are doing batch conversions of RAW files. This program will supposedly handle batch conversions much more efficiently. The catch is you can only process RAW files taken with the same camera model as the one connected via USB to the PC. The Fujifilm X Raw Studio will be available for download by late November and it’ll first be compatible with X-T2, X-Pro2, X100F, and GFX50S.

Source: PetaPixel

CES 2017: Fujifilm unveils latest batch of rugged cameras

Las Vegas – FUJIFILM announced the new FinePix XP120, with a 16.4MP back-illuminated CMOS sensor and a large 3.0 inch LCD monitor in a compact body. The new FinePix XP120 is waterproof to 65 feet \ 20 meters, shockproof to 5.7 feet \ 1.75 meters, freeze proof to 14°F \ -10°C and dust proof. The XP120 is equipped with a FUJINON lens that provides unique color reproduction technology and advanced sharpness to deliver outstanding image quality, making it an ideal choice for a wide variety of shooting situations in rugged environments.

Also announced are the new FUJIFILM X-Pro2 Body with XF23mmF2 R WR Lens and Lens Hood Kit, Graphite Edition, and the new FUJIFILM X-T2 Body, Graphite Silver Edition.

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Fujifilm introduces Instax mini Monochrome film

Add a dash of drama to your Instax prints with the new Monochrome film. Fujifilm Canada is introducing the new film built specifically for the Instax mini line. The Monochrome films are also credit card sized and bring that vintage, black and white feel to your shots. Each pack will come with 10 prints and will retail for $13.99. Wait for them to come out in the country next month.

Fujifilm launches Instax Share SP-2 printer in Canada

Fujifilm has remained true to its film roots. Not only do the company's cameras offer photo settings that recall different types of film, they've created a somewhat significant niche of instant photography and film with their Instax line of cameras and film printers.

Fujifilm and Toronto-based digital and experiences agency Kastor & Pollux teamed up for a 2-day photo sharing event to showcase what the printers can do and to celebrate the release of the Instax Share SP-2 printer. Following an invite-only media launch event, Fujifilm and Kastor & Pollux opened the doors of 12 Ossington Ave. for a public viewing with a meet-and-greet with special guest Jenn Im (@imjennim) of YouTube channel Clothes Encounters. 

Welcoming over 600 guests, 12 Ossington Ave was transformed into a photography haven; featuring 8 exclusive photography sets based around Pat O'Rourke's photos. Each designed with the intention of providing its engagers with a multitude of DIY-inspired photo opportunities, the sets provided the backdrops to over 400 Instagram posts published under #instaxshareto. In total, over 3.8 million social media impressions were generated over 2 days.

Fujifilm launched an updated version of their standalone photo printer which connects to your iPhone or Android device to print out photos. The SP-2 is about 30% faster and the picture quality is better plus it has a rechargeable battery making it more portable. Fujifilm has injected a bit of style into the SP-2, giving it colour accents like gold and blue. Pricing and availability of the Fujifilm Instax SP-2 is still to be determined.