Fujifilm applies a coat of retro cool on its INSTAX mini film camera

Fujifilm North America Corporation today announced the new, premium INSTAX Mini 90 Neo Classic instant film camera. The INSTAX Mini 90 Neo Classic combines a premium build quality with a stylish, retro camera design that offers a full range of camera functions. Featuring a variety of new shooting modes, the INSTAX Mini 90 now includes double exposure and macro modes for users who want to express their photographic creativity with beautiful image quality that appears instantly when using the Fujifilm film cartridges.

Fujifilm introduces entry-level X-A1 interchangeable lens camera

Fujifilm Canada debuts a new compact system camera within its X-Series, the X-A1. This lightweight, interchangeable lens camera packs in a 16.3-megapixel APS-C CMOS sensor, EXR Processor II, sharp 3” tilting LCD, and wireless image transfer. What it takes out is the X-Trans sensor present in its more expensive sibling, the X-M1, to keep the price down. The X-A1 will ship this month with the Fujinon XC16-50mm F3.5-5.6 OIS lens for $599.95. Fujifilm also introduces a new lens with the new camera. The XC50-230mm F4.5-6.7 OIS is a slow, telephoto zoom lens that will ship this November for $399.95

Fujifilm Canada showcases X-M1 ILC during media event

Text and photos by Gadjo Cardenas Sevilla

Fujifilm Canada hosted a Media Backyard BBQ at the Mississauga head office today to demonstrate it's latest retro-inspired premium ILC (Interchangeable Lens Camera) the X-M1. The 16 megapixel camera takes X-system lenses and also intoduces the X-Trans CMOS Sensor and EXR PROCESSOR II for DSLR-type quality in a compact body.

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Fujifilm announces two new FinePix Digital cameras

Fujifilm Canada has announced the FinePix XP200 which is the latest addition to the popular rugged XP Series that uses an improved 16MP CMOS sensor for enhanced image quality, a reinforced 5x FUJINON lens, and is Waterproof to 50ft (15M), Shockproof to 6.6ft, Freezeproof to 14°F (-10°C) and Dustproof.

And the new FinePix S8400W is an all-in-one bridge camera that now features WiFi® and uses a precision 44x optical long zoom (24-1056mm) FUJINON lens along with an improved CMOS sensor, advanced processing power and amazing optics to give consumers a great combination of photographic versatility in an easy-to-use and compact design.