Fujifilm breathes new life into the instax mini LiPlay

Photo: Fujifilm

Five years after its debut, Fujifilm has refreshed the popular instax mini LiPlay hybrid instant camera. The update focuses on both style and convenience.

The instax mini LiPlay now sports three trendy new colours: matcha green, misty white, and deep bronze. It retains its core functionality as a camera that doubles as a printer for your smartphone photos, eliminating the need for a separate device like the Kodak Smile.

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Fujifilm unveils new instax Wide 400 instant camera

Photo: Fujifilm

A decade after the beloved instax Wide 300, Fujifilm is back with its successor, the instax Wide 400. This update boasts a fresh, modern design with a gorgeous sage green color option.

The instax Wide 400 captures the essence of instant photography with a twist. It shoots on instax Wide film, producing double-wide prints compared to the mini format. Each credit card-sized print (4.25 x 3.34 inches) develops in under two minutes, ready to share and treasure.

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Fujifilm unveils X-T50: A fresh take on APS-C

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Fujifilm's recent X Summit in Sydney became grounds for the launch of new products, including the intriguing X-T50. This camera isn't a direct replacement for the X-T30 II, which remains available, but rather a new option with a distinct feature set.

The Fujifilm X-T50 boasts a stylish, rounded design unlike anything else in the X-Series. A first for Fujifilm cameras, it features a dedicated film simulation dial for quick access to these popular effects. You can choose from several preset film sims or customize the three available slots (though custom film recipes aren't supported). This dial highlights the importance Fujifilm places on film simulations, a core element of its brand identity.

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Get creative with the Fujifilm instax Mini 99

Photo: Fujifilm

Fujifilm just dropped the newest addition to the instax family, the Mini 99. This camera isn't just another pretty face (although, let's be honest, the matte black finish is pretty darn sleek). It comes packed with features designed to elevate your instant photography game, giving you more control than you've had with past instax cameras.

Remember those days of waiting to see how your photo turned out? With the instax Mini 99, you can get creative before you even click the shutter. The built-in Color Effect Dial lets you choose from six unique effects: Faded Green, Warm Tone, Light Blue, Soft Magenta, Sepia, and Light Leak. These effects are applied directly to the film, giving your instant prints a whole new dimension.

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