Game Change book explores 'gamification' of the office in the engagement economy

A new book entitled, “Game Change”. The book explores how “gamification” can be harnessed and applied as a business model for the future.

An estimated one billion people spend at least one hour every day playing computer and video- games. Why is it that people put more effort into these games than their day jobs or personal relationships?

Businesses need to consider that 7 billion hours by 1 billion gamers is what’s up for grabs in the “Engagement Economy”. It’s argued that if businesses can harness even a fraction of the sort of engagement witnessed in gaming, the rewards will be incalculable.

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