X marks the spot: Sony’s new mobile focus
Sony is streamlining its smartphone arm and has officially dropped its Xperia Z, M, E, and C lines to focus on its Xperia X range. This line though, according to Sony Mobile EVP of Global Sales & Marketing Hideyuki Furumi, will include a “range of X series, top to bottom.” The company is also attaching the Xperia name to other categories like the Xperia Ear and Xperia Projector. We’ve seen other brands try to focus on a specific line and perhaps it might work for Sony. Furumi told Tech Radar that the other products will still be on sale but don’t expect any new Xperia Z’s heading your way.