Entries in Jeffrey Dicksten (1)

Thursday
Aug192010

How the $1.8 Billion in-game advertising industry works

We had the privilege of speaking with Jeffrey Dickstein of Massive Incorporated who is a Microsoft subsidiary that handles in-game advertising. These are the familiar brands and ad billboards that are seen in games and are part of real-world campaigns. Sports games are the most popular way to deliver these ads since advertisements are already part of the in-stadium environment.

Click to read more ...