Facebook will soon autoplay video ads in Messenger

Facebook has admitted in the past that it no longer has room in its main app for ads. What’s their solution? Putting it in its other apps like Messenger and Marketplace. You may or may not have already noticed ads on Messenger and tried to ignore them. But now you might no longer be able to with Facebook’s plans to rollout autoplaying video ads to integrate alongside your messages.

When asked if users might find this obnoxious, Stefanos Loukakos, who run’s Messenger’s ad business, acknowledges this possibility and said they’re monitoring user behavior to see if these ads will turn people off. He said that when they started integrating basic ads to the service, it “didn’t show any changes with how people used the platform or how many messages they send.” He adds, “Video might be different, but we don’t believe so.” Facebook will start testing this with some of its users starting Monday. Let us know what you think if this hits your inbox.

Source: Recode

Instagram partners with six Canadian brands, rolls out first batch of ads

We couldn’t avoid it any longer. Ads are heading your way on Instagram any day soon. The social media platform has partnered with six Canadian brands for the launch, including HBC, Air Canada, Target Canada, Travel Alberta, Sport Chek, and Mercedes Benz.

Instagram says they plan to roll out ads in a slow and “carefully controlled” way while taking feedback from its community. They said they plan on delivering a small number of high-quality photos and videos from brands that are already part of the Instagram community.

Source: Instagram

Full-screen ads might make their way to your smartphone soon

Whether you like it or not, more ads are making their way to your mobile devices. Google is creating new ad units to lure in big names to advertise on their mobile platform. Out of the four new looks, three are full screen ads and some are interstitial ads that would take over your screen in between “logical break points” while you use the app. There would even be video and interactive elements. Basically, commercials are coming to your phones.

Source: Inside AdWords | Via: Engadget