SoundCloud signs royalty agreement with Merlin to gain access to 20,000 indie labels
SoundCloud you probably heard of or are already using but we’re sure Merlin might be a new name to you. Merlin works with 20,000 indie labels and distributors to work out licensing and loyalty deals, which is what they’ve done with SoundCloud. This will bring labels like Beggars Group (Vampire Weekend), Domino (Animal Collective), Secretly Group (Bon Iver), Kontor Records (Tiësto), and a lot more to SoundCloud’s streaming service. These musicians will also be offered compensation when you play their music.
SoundCloud already has a deal with Warner Music Group and is rumoured to unveil its own streaming service this year. They‘re still, however, having a tough time convincing Sony and Universal to join because the site also hosts copyrighted material without permission. We’re going to have to watch and see if this plan will push through and if they can provide a better alternative to streaming options we have out at the moment.
Source: SoundCloud | Via: Engadget