Google will stop scanning your emails for targeted ads

Regular Gmail users have long been complaining about their privacy being intruded on for them to see contextually aware ads. But with Google trying to grow its enterprise customer base, there have been concerns among its current clients and promising ones that Google plans to use their data for their advertising business. Hoping to assuage fears, this is the policy Google is choosing to employ for everyone later this year. They will still continue to scan emails for potential spam or phishing attacks as well as offer automated reply suggestions. But you have to take note that they will still show ads and use data from its other services like YouTube and Search to give you these advertisements.

Source: New York Times

YouTube helps businesses create video ads

You don’t have to be a big corporation to be able to share your online ads on YouTube. The streaming video giant is now helping out small businesses create their own video ads with its new suite of products called YouTube Director. The free YouTube Director for Business app is available for iOS users in Canada and the U.S. and allows you to create video ads right from your smartphone. You don’t even need to worry about editing as well. You can check out the app in action in the video above where YouTube challenged five video owners to create their ad.

Or if you want YouTube to create a video ad based on your app, if you have one or if that’s your business. YouTube Director can generate a video ad based on the assets you have like logos and app screenshots in the Apple App Store and Google Play Store.

Source: YouTube

Say goodbye to ads and help raise money for your favorite sites with Google Contributor

Ads help keep sites up and running but we’re not exactly fond of being bombarded by them at every turn. Google wants to help Internet users and content creators alike with its new project. Called Contributor, the beta program will let you pay a site between US$1 to $3 a month so you can surf these sites without seeing any Google ads on them. Instead you’ll be greeted by a greyscale pixel pattern or “thank you” messages for supporting the site.

Google has already enlisted the likes of The Onion, Mashable, Science Daily, and Urban Dictionary to try this new project out. We don’t have the specifics yet on how revenue is split between Google and the site. But it really is a good way to help out and support those websites you frequent.

Source: Google | Via: Engadget