YouTube to bring non-skippable ads to all creators

YouTube is hoping it can help its creators earn more by brining non-skippable ads to everyone, meaning creators can start to monetize their videos. This feature was first available to a select few as an experimental option but now it’s coming to everyone who’s part of YouTube’s Partner Program. Advertisers, as we know, tend to pay more for ads that get watched in their entirety. As a viewer, it’ll probably concern you how long these videos are. But according to a Google Help page you can expect these non-skippable ads to be between 15 to 20 seconds.

Creators who get access to this feature will have it auto-activated for all the previous uploads and you’ll get access to tools to track the performance of these non-skippable ads. If it looks like there’s a decline in viewership or earnings, this feature can be deactivated for all videos in the settings.

Source: Engadget

YouTube helps businesses create video ads

You don’t have to be a big corporation to be able to share your online ads on YouTube. The streaming video giant is now helping out small businesses create their own video ads with its new suite of products called YouTube Director. The free YouTube Director for Business app is available for iOS users in Canada and the U.S. and allows you to create video ads right from your smartphone. You don’t even need to worry about editing as well. You can check out the app in action in the video above where YouTube challenged five video owners to create their ad.

Or if you want YouTube to create a video ad based on your app, if you have one or if that’s your business. YouTube Director can generate a video ad based on the assets you have like logos and app screenshots in the Apple App Store and Google Play Store.

Source: YouTube

Yahoo brings video app install ads to developers

Developers looking to market their apps to their target audiences are going to get some help from Yahoo. The company is introducing Yahoo Gemini video app install ads, which can be used to promote apps across different Yahoo properties and apps. With the self-serve UI of Gemini, it'll be easier to create video app install ads. They even integrated Flurry Personas so you marketers can target their apps to their intended audiences.  You can find out more information about Gemini over here and on Yahoo App Marketing over here. 

Twitter begins testing of autoplay videos, ads included

Twitter has finally begun testing autoplay videos in user timelines. But they’re reportedly working on a small percentage of the user base at the moment. Except for Vine videos, all videos will start autoplaying, including video ads. Facebook began autoplaying videos about a year and a half ago and that boosted video uploads and consumption on the social network. It looks like Twitter is hoping to replicate that. There’s no word yet when the widespread rollout will happen. Watch your timeline though. You should be seeing more animated tweets soon.

Source: re/code