Samsung plans generative AI upgrade for Bixby
Samsung is set to boost Bixby's capabilities with generative AI, according to a recent interview with a high-ranking Samsung executive. This move aims to redefine Bixby's role within the Samsung ecosystem.
“With the emergence of generative AI and LLM (large language model) technology, I believe that we have to redefine the role of the Bixby so that Bixby could be equipped with Generative AI and become more smarter in the future,” Won-Joon Choi, executive vice president of Samsung’s mobile business, told the media outlet.