Snapchat gets real-time location sharing on its map

Source: Snapchat

Snapchat is building on its safety features by adding a new live location-sharing feature in its app. It will allow you to share your exact whereabouts to select friends for a predetermined time. While Snap Map's location sharing has been available for years, this new version only updates your location when the Snapchat app is open.

You and your loved ones have to mutually opt into the feature to use it. Like Apple's "Find My" function, you can set the sharing option to be available for 15 minutes, one hour, or eight hours. You can use it to make it easier to meet up or as an extra precaution when you need the reassurance that your loved ones know where you are.

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You can watch this Jennifer Lopez Snapchat digital concert as your Bitmoji

Source: Snap

Snapchat's parent company Snap is diving into the virtual concert space with Jennifer Lopez and Colombian pop singer Maluma. The concert won't take place within the Snapchat app. Instead, you'll sign into a dedicated website to watch using your Snapchat login and then have your Bitmoji avatar appear as a spectator in the crowd. It actually got pushed back to today at 5 PM PT due to "overwhelming demand," so you can set an alarm for it.

A handful of interactive effects will be available during the show, including the ability to start "the wave" and trigger a virtual laser effect. Lopez and Maluma will appear as 3D avatars, too. The 10-minute concert promotes the upcoming romantic comedy Marry Me starring Lopex and Maluma. It isn't clear if this will be a regular event for Snap, but we won't be surprised if they do more if this becomes successful.

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Levi's Canada launches the global first Double Portal Lens on Snapchat

Recently, Levi's Canada launched an innovative consumer experience that is a Canadian and global first in the Snapchat AR space. The new initiative was designed to demonstrate sustainability through the digital experience and to drive brand engagement with the Snapchat generation. 

Through the social media platform, Levi's sustainability AR Snapchat Experience is an immersive Double Portal Lense that allows users to explore Levi's products. It also offers a unique way to learn how the company is integrating sustainability as a key component of product development as well as their brand values. 

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Ryan Reynolds learns new things in Snapchat series called 'Ryan Doesn't Know'

The Vancouver-born actor Ryan Reynolds is making good use of quarantine time by learning new skills. His production company Maximum Effort partnered with Will Smith's Westbrook Media to introduce a new Snapchat series called Ryan Doesn't Know. We see Reynolds in the trailer trying to learn new skills with help from experts in their fields. 

The 12-episode show will stream exclusively on the social network starting January 30, with new episodes coming out every other day. 

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